Innovation and ingenuity: these two things may not be enough to make a product shine in the competitive retail or wholesale market. When you come up with a product, you want it to have great potential in obtaining market share or even carving out a new market for itself in its uniqueness. And with this impeccable product’s marketing boom comes a need for sticker labeling machines to meet your clientele’s growing demands.
Whether you decide to grow your business with new products or just expand your company’s range and/or production capacity, you will be faced with the question, “when is a good time to buy a self-adhesive labeling machine?”
To answer this, it is important to note that there are four potential areas of benefit with using
Self-adhesive Labeling Machines
Production Throughput – An in-line, pressure-sensitive, self-adhesive labeling machine is a step-up from any manual or even semi-automatic label application process. These sticker applicator machines can improve labeling speeds, upping production yield from 15 pieces to up to around 80 pieces per minute for most applications. Even for some round product labeling which requires adjustments in orientation during the labeling process, the automated process can yield 35 to 45 pieces per minute. This improvement will eliminate a bottleneck in your facility and allow for fast turnaround times for medium and large orders.
- Product Presentation – Another aspect greatly improved by your self-adhesive labeling machine comes with its ability to overcome the typical shortfalls of manual labeling such as label creasing and inconsistent label placement. This enhancement is absolutely critical as first impressions can make or break your product in the consumer market. If you have a new product to present to the public eye, you must be acutely aware of how quickly an initial impression is formed based on your product’s label. Big companies starting out with new products can achieve exceptional results by having their initial production runs labeled with these automated sticker labeler machines.
- Versatility in Automation – A label applicator machine is often the first piece of in-line equipment purchased by a company just starting to manufacture in-house. A well-automated labeling system will be modular and have the versatility to handle a great range of shapes and sizes of products without a need for changing parts too often. These in-line sticker labeling machines typically have a conveyor length of 3 meters or less and can feed collection and packing tables with minimal need for human intervention. Their adaptable nature allows for these machines to make quick work of product labeling—an important factor to consider in the creation of a streamlined product line.
- Cost Savings – If you were to compute the price of manually applying labels versus an automated labeling machine, it is interesting to note that it is more cost-effective to invest in the machine than to have a number of people labeling per hand. Depending on where the labeling process is done in the world, each product manually labeled can cost anywhere from 2 to 20 cents per container. Add to this the fact that manual labeling can rarely be maintained at a pace of more than 15 labels per minute and that the average is actually closer to 6 labels per minute (1 every 10 seconds), and you quickly realize that with mass production, having an automated process is the right path to take.
Just one of the above aspects may be enough to convince you of the need for a self-adhesive labeling machine. Understanding your company’s production goals in the near future as well as the benefits of having a machine that can do it all for you in an efficient manner will let you arrive at the correct choice for your company.
At LabelOn™ Labeler Machines, we can help with your decision-making needs. We can offer detailed machine proposals to add insight and guide you with the best next step in your future business endeavors.